It is awesome! The name of the game is Gobblet Junior! According to their website,
Gobblet Junior plays just like Tic-Tac-Toe except that you can gobble up your opponent and move your pieces around the board. Be the first to line up three pieces in a row and you win ! Fun, Strategy, Memory and Surprise are always part of the game.It's awesome! Way more fun than real tic tac toe!